Sunday, 3 July 2011

Dish TV India to RaisePrices

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NEW DELHI – Dish TV India Ltd., a direct-to-home
television distribution company, Thursday said it
plans to increase the price of its set-top boxes by
150-200 rupees ($3.34-$4.45) a unit from July 1,
reduce free trial periods and add 3.5 million users
this fiscal year in an effort to expand its operating
margins.
This is the second time Dish TV India, an Essel
Group company, has raised prices in the past five
months. It also increased prices in the channel packages.

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