Tuesday, 27 December 2011

HISTORY tops its genre in six metros

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HISTORY™, the world’s leading factual entertainment channel, which debuted its India edition two months back, has created history by gaining the No.1 position in 6 metros market cluster.  The channel garnered 33% market share vis-à-vis Discovery’s 31% and National Geographic’s 13%. HISTORY’s launch has also helped grow the genre by an unprecedented 57%.


HISTORY continues to garner the highest time spent per viewer with 40 minutes vis-à-vis Discovery (29 minutes) and National Geographic (16 minutes). A significant lead it has maintained since its launch, which is an indication of differentiated programming and the stickiness quotient of its content.


Overall, HISTORY also performs across all parameters and is in the reckoning for a leadership position across other TGs in 1 million+ and All India market clusters as well.
With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky DISH TV and AIRTEL, HISTORY reaches out to over 40 million viewers across India since its launch.

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