Private DTH providers recorded high on DD DTHChannels inspire free-to-air entertainment seekers reached in the tube.
Interest rate on its platform Doordarshan Direct-to-Home (DTH) receives poor customer patronage. Viewers are attracted by a large number of players in the DTH private sector, despite apparently having to pay for it because of the variety of packages available.
The media owned by the government has lost many of its customers to other channels and we know that only interested in the news. Competition was so intense that the regional Doordarshan channel could only focus on news and entertainment shows completely excluded, according to sources in the media industry.
Doordarshan DTH wing offers more than 50 channels in various languages of the country, with the exception of a few entertainment channels and a sports channel. Subscribers must pay the cost of the equipment, such as satellite dish and a decoder, but no monthly fee. However, private actors charged depending on the package chosen, often vary from 150 rupees to 500 rupees per month.
Doordarshan direct to home has no takers these days, Ramachandran, who had sold equipment SRD said. Bad content kept away from the masses of SD antenna. Even some private Malayalam channels that were originally issued on DD Direct Plus platform are in place so that it is less attractive for the spectators looking for a change.
Meanwhile, DTH players were fighting against each other in the private sector, offering new packages, exclusive music channels, courses and curricula for students and live darshan of the famous temple deities are. "The content and services are the major factors for the audience," says Sibi Mathai, director of Kerala a private DTH.
DD DTH customers in Kerala fall, but there are many people in the installation of large parabolic antennas about 6 feet in diameter, which can capture multiple channels on a different system (C-band) interested. The initial cost of equipment and installation as 7000 rupees to B. Prakash, a distributor of DTH equipment.
If you are interested in good performance trampling Doordarshan back, which has the potential Mathai said.
However, a staff member said it was time to leave DD. "The entertainment industry is not a government, according to the findings of an expert group," he said.
Also, the animation program is liquidated on regional channels, paving the way for the conversion into news channels said. So in the battle of DTH TV Doordarshan dth is no where in competition.