Prasar Bharti DD, AIR applications: the perfect opportunity to the glorious past of India againWe all grew up watching Ramayana, Mahabharata and many other fantastic stories used to broadcast on DD in the 1990s. It was a time before the arrival of Star Plus and Zee TV in the history of Indian television.
Since Doordarshan channel owned by the Government of India has not achieved much. It could be due to a lack of connection with the young brigade. Meanwhile, All India Radio (AIR) has far behind the private FM channels remained of famous media company owned.
AIR likely to maintain its quality but also for better communication of the Issuer government should new media channels to meet in order to survive the apocalypse.
Now Prasar Bharati, the DD and AIR running, decided to venture into the world of applications. As more and more users, especially young people, smartphones and tablets, have accepted to give the public broadcaster is preparing to announce on DD and AIR applications.
With DD and air for a second entry, you enter the entire rare content, such as Byomkesh Bakshi in the near future
The public broadcaster can choose to fight subscription model. The content will be digitally remastered for free tv streaming. Applications must be in the next six months. To generate advertising revenue seems an appropriate option.
Lately Prasar Bharti has actively digitizing services via DTH or blogs AIR. DD already sold its popular DVD series. For example, a DVD of Shyam Benegal 'Bharat Ek Khoj' be bought for Rs 5,000. Not just a free tv streaming, an additional source of income, but also gives audience to its glorious past.