Tata Sky DTH Now Provides Maximum Number of TV Channels in Bengali
Tata Sky direct to home TV now provides the maximum number of Bengali channels through its DTH industry. Tata Sky Dth, the top television content delivery platform in India, offers pay TV and OTT services and now launched its latest campaign "Shobcheye Beshe Bengali Channels" with superstar Amitabh Bachchan. The campaign announced that now Tata Sky Dth will offer 600 channels and services and termed it as #MaxJingalala, Which is the highest number of TV channels in the DTH sector today. Tata Sky is a market leader in the HD TV channels and Bengali as West Bengal has always been an important market for Tata Sky.
With a service of first-class customers, there is a sales network and a strong infrastructure through towns and villages in the state. Not only Kolkata but also the cities of Medinipur Haldia and Kharagpur in the southern West Bengal have shown a wide acceptance of the Dth TV brand. The next approach is to penetrate the communities of Howrah, Durgapur, and Bardhman through this campaign. With the maximum number of Bengali television channels, Tata Sky also offered the maximum number of TV channels in Marathi, Oriya, Assamese, Punjabi, Tamil, Telugu, Kannada and Malayalam in India. Tata Sky has 75 HD TV channels (the highest in the industry) and 483 SD channels. In the area of value-added services, it has 31 value added services (VOD) 15 SD and HD movies platforms and offers maximum HD channels. The final integrated campaign will include a competition that gives viewers the opportunity to meet superstar Amitabh Bachchan. The first phase of the campaign began on 2nd of the last week of December with Mr. Bachchan a game of "Hide and Seek" plays with the public. The second phase was on air since December 28th with a Question & Answer contest where the people can send their answers to 56633. Malay Dikshit, director of communications, Tata Sky, said: "Consumers in India can consider that the number of channels used by an entertainment platform is taking the second most important reason for their buying decisions." His subscription.Par, therefore, provide channels Shobcheye Beshe Bengali catering for every member of the family is the key to the delivery of Tata Sky Dth service. In addition to television, the integrated campaign will last four weeks in the written press, broadcasting, OOH, bus-backs, bills, cinemas and wall paintings.