Monday, 1 April 2013

DTH Services Increased Their Package Price

Price rise signaled by DTH companies

Mumbai 24, March: subscribers of all DTH should prepare for more direct to home (DTH) operators expenditures to take to take advantage of their services.

Dish TV India Ltd. Essel Group has increased the prices of its monthly subscription fee of 10 percent on a pan-India.

The increase comes a month after Dish TV, the largest DTH operator for set-top box price of Rs 300 raised. Analysts said it is likely that other operators will follow shortly.

DTH Services Increased Their Package Price

The land in the middle of the second stage of the digitalization of television. The government had earlier said that it was transferred to mandatory for all cable operators transmit programs or chain in encrypted form through a digital addressable in the country in four phases.

The deadline for the first phase covers exceeded four meters in October last year.

The second phase, the period to 31 March, will cover 38 cities with a population of over one million. This will be followed by all urban areas in September 2014, and the rest of India in December 2014.

Was confronted linked during the scan unit with multiple system operators and local cable operators against DTH service providers, experts say that the main focus. Not on acquiring customers

"Yes, the price is in the hands of these operators. You know that profitability is also important if you have to maintain," said Roy Abneesh, Edelweiss Securities Associate Director, The Telegraph.

Roy said the last price increase for Dish TV would increase their average revenue per user (ARPU) of Rs 12 in the next three quarters.

In a note, adding that, although the margin of Dish TV has increased in the third quarter of disappointing, the recent price increases, the margin in 2013-14.

According to sources, while DTH operators not to make a profit at the network level, brought the increase in the price of boxes and packages its confidence that the market is likely to absorb this increase.

"The industry is very mature and suffer as most of the multilateral system and DTH operator losses, they have little ability to harm each other or go for a competitive price. Indeed, the price of a packet of DTH players almost the same are, "said the analyst added.

After Edelweiss has over 134 million cable and satellite homes in India. The average monthly ARPU of around Rs 160th

Although sales will total estimated pay-TV in India at Rs 25.500 crore, the company believes that cable operators will benefit from the first two phases of the scan.

However, it is confident that the DTH operators are the main beneficiaries in the third and fourth phases to be severe multi-system and the enormous cost of digital infrastructure for the financing problems of small operators, the rural carrier cable.

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