Thursday, 11 April 2013

DTH providers revised subscription packages price upwards


DTH providers revised subscription packages price upwards

MUMBAI: bogged down by multiple stresses and tax increases as a regular service and entertainment, Indian suppliers of direct services (DTH) decided to shift the burden to the customers.

DTH operators like Dish TV, Tata Sky, Airtel Digital TV and Videocon D2H increase share price. For Dish TV and Videocon D2H, the increase is about 10 percent of all packaging.

They say the rise is inevitable that taxes for too long and the viability of the industry in question were soaked because the players were bleeding.
Airtel Digital TV has raised its base package price of Rs 158-175 per month from April 9th Rising prices for Videocon D2H is effective from 10 April. Dish TV was the first, the price of the monthly subscription packages of 10 percent of 4 April increase.

Tata Sky has increased the prices of the individual plans, in contrast to the uniform Dish TV and Videocon D2H. Some, like wait for the dependence of digital television and even the adoption of a view.

However, the DTH operators have also provided price protection for its customer, by saving them the opportunity to make money by paying more.

DTH operators have also provided price protection for its customer, by saving them the opportunity to make money by paying more

Under the current regulations, customers are protected against price increases, which can be implemented six months after the effective date.

Dish TV COO Salil Kapoor said that DTH operators received and decided to reduce the client load the tax burden of this service today.

"We have the prices overall increased by 10 percent." Again, only the reversal of the customer service rate, "says Kapoor.
Tata Sky MD and CEO Harit Nagpal believes that the price increase is not just about the service and the entertainment tax.

"The production costs have increased the cost of salary, plus there is also an increased inflation. DTH operators were lower prices so far, so this (rising prices) is only a small step in the direction of specific DTH operators," says Nagpal.

Anil Khera CEO Videocon D2H adds: "Tax Service has increased, and the entertainment tax in many countries has also increased, and we are slowly released for customers."

A spokesperson from Reliance Digital TV said the company expects an increase in prices, "Yes, we are currently reviewing various options. At this stage it is difficult to say how it would be and when," said the spokesman.

The spokesman added: ". Moreover, as an industry, we are burdened with legal fees (up to about 35 per cent) - 's recent decision to raise tariffs on the STB only added 5 percent to the burden"

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