M7 Group Launched new DTH service to Austria via Astra 19.2E

M7 Group to launch new DTH platform, direct to home TV service in Austria. Media companies in Luxembourg M7 Group launches an independent platform for HDTV DTH for households in Austria on TV satellite Astra 19.2° East in January 2015.

The new DTH service will be based on the current platform of M7 HD Austria, but can receive through their own smart card. HD Austria were previously accessible via smart card of Austrian ORF public broadcaster and pay-TV operator of Sky Austria.

After "tough negotiations" with the ORF, which lasted more than a year, it has finally come to an agreement through mediation KommAustria media supervision, according to HD Austria.

M7 Group to launch new DTH platform, direct to home TV service in Austria

This new direct to home TV service will now allow viewers in Austria to watch both ORF TV channels and commercial channels in HD quality via satellite, without the use of digital ORF smartcard.

With the new platform, Austria HD wants to gain about 2 million Austrian DTH households with a broader formation of new interactive features and high-definition. This would create a "real alternative" to the former "monopoly ORF smart card" for consumers, retailers and manufacturers of televisions with HD Austria.

"The launch of the new HD platform in Austria is better deal and more choice for consumers", Martijn van Hout said, M7 Country Manager for Germany and Austria. "This is due to our own platform M7 Group will now offer new services and products that complement satellite TV hybrid with the delivery of Internet content. In a few weeks, these deals will be available in Austria."

Platform Austria HD by an advertising campaign sold (with Martijn van Hout image) encourage the audience to quit the old Stone Age-television ("Get out of the television Stone Age!") and join the high-definition world.

M7 Group operates television platforms in Europe totaling more than 3.5 million customers.