Tuesday, 28 June 2016

Smart LED 4K TV Prices Will be Down Soon With TV Price War

Smart LED 4k TV: Rel Jio and Leeco price war for smart televisions that could prove an early Diwali for smart TV buyers in India this year. After smartphones, the price war comes to the TV. The Jio and Leeco, two players with a lot of money, are in an aggressive pricing strategy and should be seen in the TV market in India. With the launch of their new smart TV series in the best budget unbelievable price they plan to compete with the top three TV brands in India Samsung, LG and Sony.


Smart LED 4K TV Prices Will be Down Soon With TV Price War

The Reliance Jio is planing to launch a series of Smart LED TVs with different screen sizes under the brand Lyf, currently known for its 4G LTE smartphones.

Leeco on the other side, plans to launch its Smart TVs next month at a price that will not make a profit for the company, adopted the same strategy of smart phones to its range of televisions, said leader of the high-level industry. The Agency shall launch television in three screen sizes: 43 inches, 50 inches and 65 inches. These LeeCo TVs will have 4K high-definition displays, which can support the Internet Broadband 4G service of Jio.

Atul Jain, COO Business intelligent electronic Leeco in India said that the company will be disruptive prices for its smart TVs to detect the establishment of a significant proportion and to get a proper share in TV market.

"Many brands are trying to be aggressive prices on televisions, but they do so by compromising on technical specifications, features and quality. We will not let them down," Jain said. However, he was not ready to share information on prices.

Aggressive in the 40-inch premium TV market as per estimates, Samsung, Sony and LG together control about 70 percent of the LED TV market of Rs 20,000 crore in India with Sony and Samsung compete. Videocon and Micromax are adjacent and together hold 15 to 20 percent share.

A senior executive of a consumer electronics manufacturer said Leeco and Reliance will be serious competitor when they start a price war. "These companies are opting for a waste of money at the time and certainly large investments is needed in marketing for televisions, requiring some to campaign," he said, requesting anonymity.

Reliance shows the largest effort in the campaign of its smartphones Lyf while Leeco spends Rs 60-70 crore every quarter in marketing.

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