|Satellite dish service DishTV DishNXT HD STB|
Also, Dish TV has launched the new HD decoder DishNXT HD, which aims to eliminate the SD-HD division.
“With a strong focus on HD, this move aims to bridge the gap between SD TV and HD TV subscribers,” said Anil Dua, chief executive officer of DishTV.” HD dish channels space has evolved rapidly, making significant strides in Indian households.
This HD launch for the whole initiative and also the new DishNXT HD set-top box will lead to a rapid increase in HD consumption. It will also promote the post-HD upgrade experience, thus broadening the global HD audience and increasing our revenue.
DishTV becomes the first DTH player in India to offer all users HD channels
DishTV has launched the “HD for Everyone” initiative, which will offer all available HD channels on the platform to all subscribers. Under this initiative, all boxes provided by DishTV are now HD enabled to eliminate the SD-HD breach. Satellite dish service DishTV also unveiled its new generation of HD STB, ‘DishNXT HD’ recently.
The company also mentions that HD access for all follows the recently released ‘Mera Apna Pack’ which allowed customers to choose their favourite HD dish channels for only Rs 17. The initiative is in line with the TRAI goal of empowering consumers and provide content as the customer chooses. DishTV offer HD channels for as little as Rs 169 to their customers.
Commenting on the announcement, Mr. Anil Dua, Group Executive Director, said DishTV; “With HD focus, this move aims to bridge the gap between SD and HD subscribers and remove the inhibitions involved in switching from SD to HD TV pack for the entire initiative as well as the new DishNXT HD STB will lead to a rapid increase in HD users, and will encourage further upgrading to the Full HD experience, thereby broadening the overall HD audience and increasing our revenue.”