With $16 per Month Philo TV is Becoming Cheap and Best Streaming Service

Best Streaming Service Philo TV abandons sports TV pack to present a cheaper live TV service of $16 per month. Philo, an online TV streaming service backed by cable television content providers, today launched a free and low-cost live television service for just $16 per month. That is undermining current live TV streaming rivals, such as Sling TV, DirecTV Now, PlayStation Vue, Hulu Live TV and YouTube TV, all of which are more expensive due to the way they have created their content alignments.

In contrast, Philo is cutting costs by focusing on a slim programming package with 37 channels and the option to add more if desired.

The focus is on entertainment, lifestyle and educational content, not sports.

The Philo lineup includes networks from A + E Networks, AMC Networks, Discovery, Scripps Networks and Viacom with channels including A & E, AMC, Animal Planet, AXS TV, BBC America, Cheddar, Comedy Central, Discovery Channel, Food Network , GSN, HGTV, HISTORY, Investigation Discovery (ID), IFC, Lifetime, MTV, Nickelodeon, TLC, Travel Channel and others.

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Philo tv streaming

For another $4 per month, viewers can choose to add American Heroes Channel, BET Her, Cooking Channel, Destination America, Discovery Family, Discovery Life, Logo, MTV Live and Nicktoons.

Philo is also open to adding more content in the future, perhaps through gender-based add-ons, or with the addition of digital series.

Today, however, much of Philo's content comes from the strategic investors of the startup, A + E, AMC, Discovery, Scripps and Viacom, which together have invested $25 million in Philo's businesses. The company to date has raised $51 million. Previous investors include New Enterprise Associates, CBC New Media Group of Raleigh, North Carolina, Rho Ventures, XFUND, HBO, WME and Mark Cuban's Radical Investments.

Like other services, Philo will work on all devices, including phones, tablets, televisions and desktops, and supports simultaneous transmissions, if necessary, up to three. It also includes an unlimited 30-day DVR to record live TV. Viewers can pause live television, start broadcasting programs from the beginning and watch broadcast programs during the last three days.

A differentiating feature to reach a future version of its software is an integrated social platform that will allow viewers to share their favourite programs with family and friends and even watch shows together.

This type of addition could appeal to a younger demographic that already spent a lot of time "hanging out" together online and watching TV on devices instead of in the living room.

The Philo interface offers a simpler design than the intricate Hulu image change, for example, with large thumbnails, and home, live, guide and saved pages to navigate through the content. Your guide resembles your traditional cable television guide with the network and displays information in a grid format. And users can move two weeks forward or backward to discover more programming.

Meanwhile, the page of each show includes all the options for the selected shows, including what is available to see immediately, what was broadcasted in the last two weeks and upcoming shows. With one click, you can save the program, which makes your content appear on the user's homepage in the future.

The company, led by Facebook co-founder Andrew McCollum, began operating as an Internet television service on the campus for universities, where it placed its own hardware connected to the school's video feed, or at the head of the company. of local cable. (McCollum had joined Philo after initially investing in the startup and advising the company, and took the position of CEO in 2014).

The service for the universities today continues, and Philo also seeks to expand that business in the future. By the end of the year, it is expected to reach more than 70 universities.

"The university was an excellent place to start, it allowed us to reach the right demographic," says McCollum. "Young people are really driving change in television, so creating a television service that appeals to them and works for them is the right place."

"More than 92 percent say they want to keep Philo when they leave, so we think we did it right," he adds.

But beyond the ability to revalue the new service for outgoing college students, the team feels that there is a greater opportunity to compete among the growing number of "thin packages" of the TV when entering with a different alignment and a lower price.

"This type of package has never existed before," says McCollum. "It offers a completely new option to consumers."

At the end of the day, Philo bets on the fact that there is a large enough demographic that will find other ways of watching sports if they are interested (maybe the ESPN broadcast service, for example), or just do not care.

Still, many of Philo's streaming rivals have added support for television networks such as ABC, NBC, CBS and Fox to supplement their offerings, and Philo would have users turn to a digital antenna to access that programming. In addition, Philo will not carry some of the channels that, otherwise, could hope that it has a service of transmission of television, like CNN, TNT or Fox News, besides sports channels like ESPN.

Despite the competition, Philo believes that this package will be attractive and will grow over time in the market.

"I definitely think that this will appeal to the millennial generation - there are a lot of millennials who want to have their television in a new way," says McCollum. "While this is a crowded market, we are much closer to the beginning of this than to the end. There are approximately 100 million traditional cable TV homes.In five or ten years, almost everyone will use a service like ours." , he adds.

Philo works on TV (through Roku for now), mobile devices with iOS and Android (on Android, through Chrome for now with an application soon) and on the desktop web using Chrome, Firefox, Microsoft Edge and Safari. The social features will be released in beta early next year.
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