Now You Can Get Amazon Prime Video Free: Amazon Prime Streaming With Ads

Amazon is developing a free version of Amazon Prime Video backed by advertising. Amazon is developing a free ad-supported plug-in for its Prime video streaming service, according to people familiar with its plans. The company is talking to television networks, film studios and other media companies about the provision of programming for the service, they say.

Amazon Prime subscribers pay $99 per year for free shipping, but they also have access to a combination of TV shows, movies and original series without ads, such as "Transparent" and "The Man in the High Castle." He has ventured into Prime commercials in a very limited degree, placing ads within the National Football League games this season and offering smaller opportunities for brand integrations.

A version paid for by advertisers instead of subscribers could provide a new point of support in the video for advertisers, whose advertising opportunities are deteriorating as the public moves away from traditional television and moves towards services without advertising such as Netflix and Prime.

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Amazon Prime Video Free

It would also increase the war for video audiences that is already in full swing between the mainstream media and the technological powers. Facebook this summer introduced Watch, a video center that includes commercial breaks. Apple, whose broader plans are far from clear, last week beat Netflix in a new series by Jennifer Aniston and Reese Witherspoon.

To kick-start their new effort, Amazon can share both audience information and advertising revenue, even linking content payments with the number of hours people see, say executives familiar with the conversations.

"Amazon is talking about giving content creators their own channels and sharing advertising revenue in exchange for a set number of hours of content each week," says one of the executives, speaking on condition of anonymity to discuss a project that Amazon He has not announced.

"Amazon is taking a smart approach," adds a senior executive from an advertising agency. "The only way to achieve these agreements is to provide income sharing and data sharing."

An Amazon spokeswoman did not comment before the close of the edition.

Amazon is expected to spend almost $5 billion in content this year, according to Wall Street analysts. He moved from Amazon Studios from Santa Monica, California, to Culver Studios parking lot in Los Angeles where "Citizen Kane" was filmed; he reached agreements with people like Robert Kirkman, the creator of "The Walking Dead"; and signed up for a show directed by Seth Rogen. But the new service could help build Amazon's advertising sales and everything else under the sun simultaneously.

The core members are Amazon's most sought-after consumers because they buy more frequently and spend more money. And movies and television shows are a key factor in Prime registrations. A free version could be the promotion that Amazon needs to engage more Prime subscribers.

"Amazon is doubling its own media and content, and thinking about how to make it available," says an advertising executive, who speaks on condition of anonymity. "The way to do it is a freemium model."

For the service supported by advertisements, Amazon wants to immerse themselves in subsequent catalogs of television and film studios, seeking to strengthen their programming for children, for example, says one connoisseur of the television industry. It also pursues lifestyles, travel, cooking and other shows that fit perfectly into an e-commerce platform.

Amazon has been slowly building its advertising capabilities, beginning to allow brands to pay for video on their product pages and developing technology to serve ads beyond But advertisers will pay high prices for video ads in entertainment programming, including traditional television, despite long-term rating trends. The question now is whether Amazon, so dominant and disruptive in many other areas, can also make a big difference in advertising video.

"Amazon needs an advertising inventory with transmission quality," says an advertising agency executive, "if it's going to attract the kind of initial dollars that flow into television and compete with the networks."
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