The Prime Minister of Uttar Pradesh, Yogi Adityanath, who attended the launch of Zee Uttar Pradesh-Uttarakhand, said: “Zee Media Group highlighted key national issues” and said he hoped that “the new channel would provide fair and unbiased news to 25 million people. Croats of Uttar. ” Pradesh and Uttarakhand “.
The television channel is the latest in the group of 14 ZEE Media news channels in eight different languages. The station now operates a global channel (Zee News), four national and nine regional news channels, which combined reach an audience of 220 million.
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The Prime Minister of Uttarakhand, Trivendra Rawat; the yoga guru Baba Ramdev; Rajya Sabha MP Subhash Chandra; the deputy prime ministers of UP Keshav Prasad Maurya and Dinesh Sharma, former UP prime minister and head of the Samajwadi Akhilesh Yadav party, the deputies of Rajya Sabha Amar Singh and Vivek Tankha were also present at the launching ceremony of Taj Vivanta on the 21st of December 2017.
Zee previously aired a channel of the same name for UP and Uttarakhand but changed the brand in 2014 to Zee Sangam. In 2015, Zee Sangam became India 24×7, which in turn was renamed Zee Hindustan in May 2017.
In addition to Zee Uttar Pradesh-Uttarakhand, Zee Media operates: Zee News, Zee Business, WION, Zee Hindustan, Zee Punjab Haryana Himachal, Zee Madhya Pradesh Chhattisgarh, Zee 24 Taas, 24 Ghanta, Zee Kalinga News, Zee Bihar Jharkhand, Zee Rajasthan , Zee Salaam and Zee 24 Kalak.