Tuesday, 1 May 2018

Netflix Free Membership: Airtel TV to Soon Offer Free Membership On Its TV App

Netflix India and Airtel Digital TV will soon offer Netflix free membership in India: Airtel to offer Netflix free membership on their TV application. Netflix has grown amazingly in the Indian VOD market, but it still has a long way to go before it surpasses Amazon Prime. In an effort to do so, Netflix is joining with Indian telecom companies to double the growth of their business. According to reports, the telecommunications giant Bharti Airtel is in early talks with the OTT video streaming platform to offer free access to its contents in the Airtel TV application for free.

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netflix India: Netflix free membership in India

"Netflix and Airtel are in advanced discussions for an exclusive link to offer Netflix content to Airtel mobile phone customers, and several rounds of discussions between the two companies have been completed and the agreement could be announced in the coming weeks," they said. PTI sources close to the agreement.

It is important to note that the Netflix subscription fee will not be charged to users, but they have to pay for the Internet data they use to access the content.

Airtel's spokesman declined to comment when contacted. No immediate response was received in an email query sent to Netflix.

Netflix has been desperate to overtake other OTT video platforms in India such as Hotstar, and arch-rival Amazon Prime. It was able to deliver 5 million subscribers in just a year and a half since it launched its services in India in 2016. Netflix took 4 years to reach that number when it was launched in its home territory in the US. UU., Although everything was on DVD. -mail customers in early 2000. The company expanded to film and television production plus online distribution as of 2013. Now the company hosts more than 125 million hours of video content, including television series, movies, programs Netflix Original, documentaries and feature films accessed by its members.

Although the trajectory of Netflix India has been remarkable, its target audience is more limited to metro elites and urban Indians, which is why it only reaches a small fragment (around 1.5%) of countries with 1,350 million inhabitants and 248 millions of homes. By contrast, U.S has around 56.71 million active Netflix users, as of the first quarter of 2018. Interestingly, Netflix's transmission revenue in India continues to increase significantly. Transmission revenues are expected to increase from $ 25.87 million in 2017 to $ 87.26 million in 2018 in India.

Netflix has a tough battle ahead to win subscribers in India as there are around 29 competing OTT video streaming services, including Hotstar, Amazon Prime, Voot, etc. Last year, Netflix created strategic alliances with Airtel, Vodafone and Videocon d2h to expand distribution and get closer to more Indians through decoders and prepaid mobile offers.

Airtel, on the other hand, seems to be playing from both sides. Earlier this year, Airtel was offering free Amazon Prime memberships to their postpaid customers. Obviously, it was a robbery since customers would enjoy free services beyond the transmission of video for 1 year. Airtel and Netflix have already joined previously, where the Netflix application is available on Airtel's internet and d2h service platforms. And now, the telecommunications giant offers a free subscription to Netflix in its television application.

Airtel, despite the delay of Reliance Jio in 4G connectivity, continues to dominate the telecommunications industry with almost 26% of the market. Reliance Jio is quite responsible for reducing your income. It is not very unfortunate that Airtel takes advantage of the closest rivals at the same time. Airtel has launched Internet TV, which is the new DTH decoder that comes preloaded with Netflix and Youtube, with an annual subscription of INR 8,000.

The subscribers of Netflix in India are destined to increase since they already began to work jointly with local players, like Amazon Prime. The market seems to be ready for Netflix, as Reed Hastings pointed out, in February 2018, that the company's next 100 million subscribers will come from India.

In addition, Netflix has today released 30-second preview videos on mobile devices. Previously, it offered advances through its TV application and on the web.

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