|Philo Streaming service|
Philo is a relative newcomer to the television broadcasting market and launched his service in November after his first attempts at a television provider on campus. Your $16 per month option is designed for cord cutters who care more about entertainment than sports.
By abandoning sports programming, Philo raffled off its competitors to become one of the cheapest ways to watch traditional cable TV channels, such as A&E, AMC, BBC America, Comedy Central, Discovery Channel, Food Network, HGTV, Investigation Discovery (ID), Lifetime, MTV, TLC, Travel Channel, VH1, Viceland and others.
He also later added an expansion pack for $4 more per month that adds nine more channels, while providing a 30-day cloud DVR and the ability to stream in HD up to 3 devices at a time.
Despite its affordable prices, Philo is still unknown in a market where even big brands like YouTube TV and Hulu have to spend large marketing budgets just to raise awareness about their live TV offerings. YouTube TV, for example, became a sponsor of the NBA Finals and the World Series to spread the word.
A new angle that these services are trying now is to add digital channels to attract the Internet audience. In April, YouTube TV added its first digital read-only networks with the launch of two Cheddar channels, followed in May by the additions of Tastemade and The Young Turks. Hulu, too, recently added Cheddar. Meanwhile, Sling TV already offers Cheddar, as does Pluto.
These additions also serve as an inexpensive way to offer viewers more programming, without having to increase prices. The same goes for Philo, which maintains the same rates as before, after the expansion.
“We created Philo for all those who feel that television no longer serves them, and this is one more way to differentiate ourselves,” Philo CEO Andrew McCollum said in a statement.
As for winning exposure, it is a nut harder to break. Philo’s new attempt here is a newly launched reference program, which offers a credit of $5 for each reference, and $5 for the referred person.