Tuesday, 2 October 2018

IMDb to Start Free Streaming Service on Amazon Fire TV: IMDb Search

IMDb to start Free Streaming Service on Amazon Fire TV. Great News in the World of free TV streaming: IMDb enters the game with a free video service. While Netflix and Hulu dominate the game, the streaming has become ubiquitous with the arrival of Disney and Nickelodeon. With publications such as Vice and BuzzFeed expanding their original video content, it's not surprising that a website powered by entertainment goes live.

The IMDb, owned by Amazon, currently serves primarily as a database where users can search for movies, TV shows and people in front of and behind the camera. However, the site has been developed over the years to present original content, including interviews, polls, contests, news, photo galleries, and more. The parent brand is featured in a special sub-category called Amazon Originals, which presents the series under the umbrella of Amazon, such as the recent winner, The Marvelous Mrs Maisel. Now it seems that their synergy is increasing.

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IMDb Search: Amazon Fire TV box


Although the official announcement has not yet been made, CNBC announces that IMDb's free video and advertising service will be announced at the next edition of Advertising Week in New York. Like the Roku channel, which is only available to Roku owners, Amazon Fire TV users have exclusive access to the service. This could also extend to Prime Video titles.

Although nothing is known about the content, other than what previous titles from different networks might contain, it is easy to see where the main distributors for Amazon are: advertising revenue. By expanding the Fire TV service beyond the current ads, Amazon will provide more information about user preferences. As noted by CNBC, there are even more ways to advertise here than in a regular broadcast service, with the ability to package ads as they often appear on other video sharing platforms.

Amazon is a promotional gadget: it is currently the third largest digital advertiser behind Google and Facebook. Facebook has obviously taken its own steps in the world of broadcasting, but Amazon has a distinct advantage in having a subsidiary like IMDb already based on television and cinema and using a product that many already own. It's interesting to note that Amazon mitigates the offer for advertisers to create more targeted video advertising by looking at some behind-the-scenes data. Depending on the content available, this might convince some to buy Fire TV and would also benefit the e-commerce giant by generating more traffic for its affiliates.

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