Monday, 8 October 2018

VUMU Walmart partners with MGM to boost video-on-demand service Vudu Mobile

VUMU Walmart is working with MGM to manage Vudu's video-on-demand service. Walmart Inc (WMT.N) Monday announced its partnership with the American film studio Goldwyn Mayer to create content for its video-on-demand service, Vudu, acquired by the retailer there for 8 years.

Walmart is seeking to rival that of rivals such as Netflix Inc. (NFLX.O) and Hulu LLC, controlled by the Walt Disney Co. (DIS.N), Comcast Corp. (CMCSA.O the monthly Vudu hearing remains good) and First Century Fox Inc. (FOXA.O).

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The media reported that the company, headquartered in Bentonville, Arkansas, was trying to launch a subscription video service to compete with that of Netflix and launch television programs to produce customers.

Walmart does not think about such a move, Reuters said. However, the retailer continues to look for ways to strengthen its video-on-demand business and offer programs to customers outside major cities.

Walmart and MGM will make the announcement at the NewFronts conference in Los Angeles on Wednesday. It will include the name of the first production under the partnership that Walmart licenses to MGM.

"Through this partnership, MGM will create exclusive content based on its extensive library of iconic Intellectual Property (IP). This content will premiere on the Vudu platform, "said Reuters spokesman Walmart, Justin Rushing.

The focus will be on the preferred family content of Walmart's customers, Rushing said. The financial arrangements of the agreement were not disclosed.

Content licensing is a profitable strategy at a time when producing original content has become a costly business. In July, Netflix announced that it would spend $8 billion annually on the original and purchased content. Amazon.com Inc. Program Budgets (AMZN.O): Prime Video at over $ 4 billion, while HBO, based in the United States and owned by AT & T Inc. (TN), has announced an issue of 2, 7 dollars. a billion this year.

Walmart acquired Vudu in 2010 to protect itself from falling DVD sales in the business. Walmart relies on customers to continue to buy and rent films and transfer their titles to a digital library that Vudu would create and update for viewers.
But the video site has not been a big problem for the competitors who dominate the segment, even if it is biased or can be downloaded from millions of smart TVs and game consoles.

Vudu offers 150,000 titles for purchase or rent, while the free advertising service "Movies On Us" includes 5,000 films and TV shows.

Currently, more than 200 video services bypass cable providers and transmit content directly to a TV, laptop, phone, or game console. It's more than five years ago, according to market research, Parks Associates.

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