Thursday, 22 November 2018

Jio DTH: How RIL Agreement with Hathway and DEN affect Cable TV and DTH in India

Jio dth channel list: How does the RIL agreement with Hathway and DEN affect cable TV and the DTH TV broadcasters? The acquisition of a majority stake in Reliance Industries (RIL) in two multi-system operators (MSO): Hathway Cable & Datacom and DEN Networks will have a negative impact on broadcasters and direct viewers (DTH).

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The acquisition allows RIL to directly access MSO's broadband infrastructure and pay for cable television customers, according to India Ratings and Research.

RIL can leverage this last-mile connectivity to accelerate the introduction of Reliance Jio Infocomm into the Fiber-to-the-Home (FTTH) market. The agreement will tackle four major challenges that MSO faces: strong leverage, significant CapEx needs for broadband deployment, lack of a wide range of content and the threat of JIO competition.

The main objective of Juk, who was promoted by Mukesh Ambani for the deal, is to shorten the time of his FTTH attack, as the competition or partnership with local fragmented cable companies would be a slow process.

Through the agreement, Jio has direct access to around 6.5 million broadband households, which accounts for approximately 36 per cent of India's total fixed network subscribers, which equals approximately 18 million. Jio will have access to 12.5 million cable television subscribers, which accounts for almost 7% of TV households that do not yet have broadband access.

Jio's aggressive marketing could lead to an expansion of the broadband market. Jio's goal to reach 50 million homes over the next 3 to 4 years can be achieved through subscribers acquired by MSO, greater penetration into existing markets, and aggressive pricing for other regions.

The subscriber base of 50 million households, with a current monthly broadband rate of INR 500-600 per household, represents a market share of INR 300-360 billion in the Jio market. Currently, Jio 4G offers an ARPU of less than 140 Rs.

Jio has access to subscribers to Hathway and Den Network. Hathway has a significant presence in Maharashtra, Karnataka and Madhya Pradesh and GTPL. Hathway is well represented in Gujarat and West Bengal. The Networks is strongly represented in North India.

Hathway and Den Networks trust LCOs to connect the last mile of their cable TV companies. Although EFI would discuss the leverage, investment and availability of content for them, the response of their LCO partners remains to be seen.

LCOs can work with MSOs as long as their benefits are unaffected and newly acquired subscribers remain connected to LCOs. Boosting the platform in the upper part of India already means that content providers can interact directly with consumers in the long term, eliminating the need for OSM and OCH.

MSO consolidation is negative for broadcasters as their bargaining power to generate higher subscription revenues could be affected. DTH players had introduced a lawyer strategy and were active in the market where Ochs could not lay cables or when pay-TV subscribers were willing to pay premiums.

Jio's strategy to enter the pay-TV market is not yet clear. Jio will most likely propose a joint plan to include broadband and pay-TV markets, which would have a negative impact on satellite TV players.

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