|Apple TV HD, Apple TV 4th generation 32gb|
The name change comes as Apple prepares to step up its initial programming efforts. The company dedicated most of its event to Apple TV +, an ad-free video subscription service. Several celebrities, including Reese Reese Witherspoon, Jennifer Aniston, Jason Momoa, Kumail Nanjiani, Big Bird and Oprah, took the floor to highlight the projects they were working on.
Although the name of Apple TV HD has been changed, Apple’s TV set-top-box offerings are becoming a little bit clearer. However, the company is dedicated to the Apple TV brand and is not the most intuitive naming system. The company now has Apple TV HD and Apple TV 4K decoders. Then there’s the Apple TV application, which will host the new channel service and will soon be available on smart TVs as well as on Roku and Amazon Fire TV sets. Finally, Apple TV + will host the original content of the company.