Aaj Tak’s premiere telecast of ‘Black & White’ with Sudhir Chaudhary crosses 1000 TVT mark: Barc

Mumbai: Aaj Tak channel crossed the 1000 TVT (average minute audience) during the 9 p.m time band on 19 July during the telecast of its new show Black & White with consultant editor Sudhir Chaudhary. This number is higher than the rolled average of any other news channel during the 9 p.m band in Week 29.

This was the news anchor's first appearance on the Hindi news channel following his exit from Zee Media.

As per the channel, the viewership contribution of the 9 p.m slot has increased from 11 per cent to 15 per cent. Aaj Tak claims that Sudhir Chaudhary’s show garnered higher TVTs compared to every other news show during the 9 p.m band based on four-week data.

As per unrolled data, Sudhir Chaudhary’s show saw an unprecedented growth of 39 per cent on the opening day (19 July), 54 per cent on the following day (20 July) and 60 per cent on the day after (21 July).

To celebrate the performance of the show, Chaudhary asked his viewers to join him for a Facebook Live chat on 28 July starting at 6:30 p.m.

Source: Barc | HSM 15+ | 21:00 hrs | Week 26-29

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